Packplay in Italy | Politecnico di Milano

Packplay at FIT in New York city

Here is a photo of some of the Packaging Design students listening to one of their classmates present a concept at FITNY.

"If design used to be a matter of physical form, its subject the material object, it now increasingly seems to be about the user and her experiences. A central problem with this development is the confusion between what we are designing and who is going to use it-the shift towards user design. Trying to optimise fit on basis of knowledge about use and users, we risk trapping people in a situation where the use of our designs has been overdetermined and where there is not enough space left to act and improvise."

©2005 Elsevier Ltd. All rights reserved. Redstrom, J. (2006). Towards user design? on the shift from object to user as the subject of design. Design Studies, 27(2), 123-139.